Savage Studio Properties

Every property serves a purpose. Every property connects to the others.

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Active Properties

savagestud.io

The Hub

Features:

• Company overview and brand story
• Event listings and discovery
• Ticket purchasing with Stripe
• Links to all other properties

Connects to:

• soowhat.now (features podcast episodes)
• promote.savagestud.io (promoter signup CTA)
• dash.savagestud.io (admin backend)

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soowhat.now

The Podcast

Features:

• Episode hosting and playback (Mux)
• Premium content (Stripe subscriptions)
• Host profiles and schedule
• Newsletter signup (Resend)
• Live streaming capability

Connects to:

• savagestud.io (mentions events in episodes)
• promote.savagestud.io (promoters share podcast)
• dash.savagestud.io (content management)

Tech Stack:

• Next.js 16, React 19
• MongoDB, Clerk, Mux, Stripe
• Tailwind v4, Biome

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promote.savagestud.io

The Network

Features:

• Promoter signup and onboarding
• Unique referral links per event
• QR code generation
• Commission tracking
• Payout management
• Leaderboards

The Model:

• Customer gets $5 discount using promoter link
• Promoter earns $2.50 per ticket
• Single-use QR codes force hand-to-hand promotion
• Tiered commission (5-25% based on performance)

Connects to:

• savagestud.io (referral links point here)
• soowhat.now (promoters share podcast)
• dash.savagestud.io (promoter management)

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dash.savagestud.io

The Control Center

Features:

• Overview of all properties
• Event management (CRUD)
• Promoter management and payouts
• Content management for podcast
• Analytics aggregation
• Team access controls

Connects to:

• All databases (read/write for admin functions)
• All properties (management layer)

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brand.savagestud.io

The Brand Display

Features:

• Color palette display
• Typography specimens
• Component gallery (live React components)
• Usage guidelines
• Copy-paste code snippets
• Brand do's and don'ts

Used for:

• Team reference
• Investor presentations
• Partner/vendor guidelines
• Developer onboarding

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rookery.space

The Investor Portal

Features:

• Executive summary
• Financial model
• Market analysis
• Regulatory roadmap
• Action plan
• All PULSE documentation

Note: This is specifically for the venue (PULSE) investment pitch, separate from the event company operations.

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docs.savagestud.io

The Knowledge Base

Features:

• Business documentation and strategy
• Team roles and responsibilities
• SOPs and operational playbooks
• Brand guidelines with interactive color swatches
• Ecosystem diagrams and roadmap
• Technical specifications
• PULSE venue documentation

Connects to:

• All properties (reference documentation)
• rookery.space (shared PULSE content)
• brand.savagestud.io (shared brand guidelines)

Tech Stack:

• Next.js 16, React 19
• Markdown files from /docs folder
• Static site generation
• Interactive React components for visuals

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Future Properties

PULSE Venue

The end goal. See /docs/venue/ for complete documentation.

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Domain Strategy

Primary Domain

savagestud.io — The hub, everything points here

Subdomains

• promote.savagestud.io — Promoter app
• dash.savagestud.io — Dashboard
• brand.savagestud.io — Brand display
• docs.savagestud.io — Documentation (if we build the docs app)

Separate Domains

• soowhat.now — Podcast (separate brand identity)
• rookery.space — Investor portal (professional, separate)

Why This Structure

• Main brand lives at root domain
• Apps are subdomains (easy to manage, same SSL)
• Podcast has its own identity (edgier brand)
• Investor portal is separate (professional context)

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Cross-Property Integration

Shared Elements

Header/Footer: All properties should include links to:

• Main site (savagestud.io)
• Podcast (soowhat.now)
• Promoter signup (promote.savagestud.io)

Brand Consistency: All properties use:

• Same color palette (obsidian, champagne, etc.)
• Same typography (Royal, Inter, JetBrains Mono)
• Same component styles
• Same animation patterns

Database Access:

MongoDB Atlas Cluster: savage-studio
├── soowhat      → soowhat.now (read/write)
├── events       → savagestud.io (read/write)
├── promoters    → promote.savagestud.io (read/write)
└── dashboard    → dash.savagestud.io (read all, write own)

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Property Ownership

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Each property is a piece. Together, they're the ecosystem.