PROMOTERS

Best Practices for Success

Tips from our top performers on maximizing your earnings.

The Fundamentals

Know Your Events

Before promoting anything:

  • Understand the event type (club night, concert, festival)
  • Know the venue and its vibe
  • Check the lineup/DJ/performers
  • Understand the price tiers

You can't sell what you don't understand.

Know Your Audience

Match events to people:

  • Don't push EDM events to hip-hop fans
  • Consider age/vibe fit
  • Think about their budget
  • Remember past events they've attended

Be Authentic

People can tell when you're just pushing tickets:

  • Only promote events you'd actually attend
  • Be honest about what to expect
  • Share your genuine excitement
  • Admit when an event isn't for someone

Timing Strategies

Event Announcement (2-3 weeks out)

  • First to share gets attention
  • Build anticipation
  • Target the "always early" crowd

Early Bird (1-2 weeks out)

  • Push urgency on pricing tiers
  • "Prices go up Friday"
  • Best conversion window

Final Push (3-5 days out)

  • FOMO messaging
  • "Almost sold out"
  • Target the spontaneous buyers

Day Of

  • Last-minute crowd
  • "Who's still looking for tickets?"
  • Lower conversion but still works

Content That Converts

Visual Content

  • Event flyers (ask venue/us for assets)
  • Stories with countdown stickers
  • Venue/artist photos
  • Past event highlights

Text Content

  • Keep it short
  • One clear call to action
  • Include your link every time
  • Personalize when possible

Video Content

  • Quick talking-head about the event
  • "Why I'm excited for [event]"
  • Behind-the-scenes if available

Platform-Specific Tips

Instagram

  • Stories > Feed for engagement
  • Use all the interactive features (polls, questions)
  • Consistent posting schedule
  • Engage with venue's posts

TikTok

  • Event-related content performs well
  • Show the lifestyle, not just tickets
  • Quick, punchy videos
  • Link in bio strategy

Text/DM

  • Most personal = highest conversion
  • Don't spam group chats
  • Quality outreach over quantity
  • Follow up once, not more

Common Mistakes

Avoid These:

  1. Over-posting - 3-4 times per event max
  2. Spamming groups - Gets you muted/removed
  3. Generic copy-paste - People notice
  4. Ignoring follow-ups - Answer questions quickly
  5. Wrong audience targeting - Know your people
  6. Last-minute only - Early birds are easier

Red Flags:

  • Posting in unrelated groups
  • Tagging people without permission
  • Fake urgency ("only 5 left" when there's 500)
  • Promising things you can't deliver

Building Long-Term Success

Grow Your Network

  • Every event is networking
  • Remember faces and names
  • Follow up with people you meet
  • Be the person who knows about events

Track What Works

  • Note which platforms convert best for you
  • Pay attention to which event types your audience likes
  • Test different messaging approaches
  • Review your dashboard weekly

Level Up

  • Set weekly/monthly sales goals
  • Aim for tier progression
  • Learn from top performers
  • Ask for feedback

Top Performer Habits

Our Bloom-tier promoters share these traits:

  1. Consistency - Promote every event, not just ones they attend
  2. Speed - First to share new event announcements
  3. Personalization - Different messages for different people
  4. Follow-through - Answer questions, provide info
  5. Network growth - Constantly meeting new people
  6. Multi-platform - Active on multiple social channels

Your Action Plan

This Week:

  • Update your Instagram bio with link
  • Share current event to 3 friends personally
  • Post one story about an upcoming event
  • Have 5 NFC tap conversations

This Month:

  • Hit consistent weekly sales
  • Experiment with different platforms
  • Review what's working in your dashboard
  • Set a tier goal and work toward it