Brand Positioning — Savage Studio

The Core Statement

Savage Studio is the cultural infrastructure for Tampa's creative economy.

Positioning Options

Option 1: The Grutman Play

"Savage Studio is Groot Hospitality for Tampa — premium experiences that define the city's nightlife."

Option 2: The Curator Play

"Savage Studio is the tastemaker Tampa was missing — we decide what matters in this city's music scene."

Option 3: The Movement Play

"Savage Studio is a creative collective, not a company — we're building the scene we want to be part of."

Recommended: Option 1 externally, Option 3 internally.

Brand Attributes

Attribute	What It Means
Premium	$50 tickets, quality production, intentional curation
Authentic	From the scene, not corporate
Curated	We choose who's on stage and who's in the room
Energetic	High-energy, movement, momentum
Inclusive-Exclusive	Anyone can come, but you have to care

Target Audience

Primary: Culture Seekers (25-40)

Income: $75K+
Values experiences over things
Will pay premium for quality
Shares on social media
Influence in their social circles

Secondary: Artists & Creators

DJs, producers, visual artists
Looking for professional opportunities
Want to be associated with quality
Active in local scene

Tertiary: Industry Players

Venue owners
Brand marketers
Media
Potential partners/investors

Voice & Tone

We Sound Like:

Confident, not arrogant
Insider, not gatekeeping
Ambitious, not try-hard
Warm, not corporate

We Don't Sound Like:

Generic event promoters
Desperate for attendance
Overly formal
Underground purists

Example Copy

Yes: "The lineup you'll be telling your friends about."

No: "Don't miss the hottest party of the year!!!"

Yes: "Limited capacity. Curated crowd."

No: "Exclusive VIP experience for select guests."

Competitive Differentiation

Them	Us
Volume-based, fill the room	Quality-based, curate the room
Generic venues	Unique, unexpected spaces
One-off events	Series with narrative
Transactional	Community-building
Unknown promoters	Visible, trusted brand

Brand Story

The Short Version: Tampa's culture scene is fragmented. Great talent exists but lacks platforms. Great spaces exist but lack programming. Great audiences exist but don't know where to go.

Savage Studio is the missing connection — the curator that brings it all together.

The Founder Story: Four people who've been in Tampa's scene for years decided to stop waiting for someone else to build what they wanted. We have the network, the technical capability, and the taste. Now we're adding structure.

Key Messages

For Attendees:

"Every Savage event is intentional. The lineup, the venue, the crowd — we curate everything so you don't have to wonder if it's worth your time."

For Artists:

"We treat artists like professionals because that's what you are. Clear communication, real pay, quality production."

For Partners:

"We're building the premium entertainment layer for Tampa. Partner with us and you're partnering with where the city is going."

For Media:

"Savage Studio is the culture company to watch in Tampa. We're doing things differently and the city is responding."