Savage Studio — Roadmap
Phase Overview
PHASE 1: ACTIVATE (Now - Month 3)
Goal: Prove we can execute. Build the foundation.
Month 1: Launch
Week 1-2:
- Team kickoff meeting
- Finalize roles and responsibilities
- Set up communication tools (group chat, Trello)
- Launch promoter app MVP (promote.savagestud.io)
- Begin venue outreach (Xavier)
Week 3-4:
- Lock first event venue
- Confirm first event talent
- Recruit first 10 promoters
- Launch marketing for Event 1
- Record first podcast episode
Month 2: First Events
Week 5-6:
- Event 1: First Contact (200 cap, $40, test run)
- Post-event debrief
- First Frequency 001 (intimate, 75 cap)
- Podcast Episode 2 live
Week 7-8:
- Event 2: Savage Sessions Vol. 1 (350 cap, $50)
- 20 active promoters
- Podcast Episode 3-4 live
- Content engine running
Month 3: Momentum
Week 9-12:
- Private event if opportunity arises
- First Frequency 002-003
- 30+ active promoters
- Podcast weekly cadence
- Phase 1 review and Phase 2 planning
Phase 1 Success Metrics
| Metric | Target |
|---|---|
| Events completed | 4-5 |
| Total attendance | 750+ |
| Gross revenue | $25K+ |
| Net profit | $5K+ |
| Active promoters | 30 |
| Podcast episodes | 8+ |
| Instagram followers | 1,000 |
PHASE 2: ESTABLISH (Month 3-6)
Goal: Create consistency. Build recurring revenue and audience.
Key Milestones
- Weekly event cadence (Savage Sessions monthly + First Frequency 2x/month)
- Residency at 1-2 venues (preferential terms)
- 100 active promoters
- Podcast sponsorship (first paid)
- Dashboard operational (dash.savagestud.io)
- $25K/month revenue run rate
- First private event client
Monthly Rhythm Established
| Week | Activity |
|---|---|
| Week 1 | First Frequency |
| Week 2 | Content/planning |
| Week 3 | Savage Sessions |
| Week 4 | First Frequency + planning |
Phase 2 Success Metrics
| Metric | Target |
|---|---|
| Events/month | 4-6 |
| Avg attendance | 250 |
| Monthly revenue | $25K |
| Monthly profit | $6K |
| Active promoters | 100 |
| Podcast downloads/mo | 5K |
| Instagram followers | 3,000 |
PHASE 3: PROVE (Month 6-12)
Goal: Build investor-ready track record. Validate at scale.
Key Milestones
- 50+ events completed (cumulative)
- $300K+ gross revenue (cumulative)
- 300 active promoters
- Podcast: 25K downloads/month
- First Congregation event (500+ capacity)
- Financial model validated with real data
- Investor materials updated with actuals
- Studio space identified (Phase 2 business)
The Congregation Schedule
| Event | Timing | Goal |
|---|---|---|
| Congregation #1 | Month 6 | Summer event, 500 cap |
| Congregation #2 | Month 9 | Fall event, 600 cap |
| Congregation #3 | Month 12 | NYE, 800 cap |
Phase 3 Success Metrics
| Metric | Target |
|---|---|
| Events/month | 8-12 |
| Avg attendance | 400 |
| Monthly revenue | $75K |
| Monthly profit | $18K |
| Active promoters | 300 |
| Podcast downloads/mo | 25K |
| Instagram followers | 10,000 |
PHASE 4: PULSE (Month 12+)
Goal: Open our own venue. Complete the ecosystem.
Pre-Requisites (Before Raising)
- 50+ successful events
- $75K+/month revenue
- 300+ active promoters
- 25K+ podcast listeners
- Clear financial track record
- Location identified
Fundraise
- Update investor deck with real numbers
- Target: $1.2-1.5M
- Structure: Revenue share (no equity dilution)
- Use: Venue acquisition + buildout + 6-month runway
Build & Launch
- Secure venue location
- Complete buildout (90 days)
- Soft launch with existing audience
- Grand opening
PULSE Advantage
We don't open cold. On day one we have:
- 10,000+ people who know us
- 300+ promoters ready to sell
- 50+ events of operational experience
- Proven financial model
- Content machine running
Timeline Summary
| Month | Focus | Revenue Target |
|---|---|---|
| 1 | Launch | $8K |
| 2 | First events | $15K |
| 3 | Consistency | $20K |
| 4 | Scale | $25K |
| 5 | Scale | $30K |
| 6 | Congregation #1 | $40K |
| 7-9 | Grow | $50K/mo |
| 10-12 | Prove | $75K/mo |
| 12+ | PULSE | — |
Risk Mitigation Per Phase
Phase 1 Risks
| Risk | Mitigation |
|---|---|
| Events don't sell | Low break-even (70 people), promoter network |
| No venue partners | Multiple targets, revenue share model |
| Team doesn't execute | Clear roles, accountability system |
Phase 2 Risks
| Risk | Mitigation |
|---|---|
| Can't maintain consistency | Simplified operations, venue residency |
| Promoter churn | Tiered commission, recognition program |
| Competition responds | Brand differentiation, community loyalty |
Phase 3 Risks
| Risk | Mitigation |
|---|---|
| Growth stalls | Expand to new event types/venues |
| Key person leaves | Document everything, cross-train |
| Market downturn | Diversified revenue (private events, podcast) |
Phase 4 Risks
| Risk | Mitigation |
|---|---|
| Can't raise capital | Events profitable standalone |
| Buildout delays | Conservative timeline, phase buildout |
| Opens to empty room | We have audience from day one |
Decision Points
End of Phase 1
- Are we profitable on events? → Continue
- Is team working? → Continue or adjust
- Is there market demand? → Continue to Phase 2
End of Phase 2
- Can we sustain weekly cadence? → Scale up
- Do promoters stay active? → Double down
- Is podcast growing? → Invest more
End of Phase 3
- Do we have investor-ready numbers? → Raise
- Is location identified? → Proceed
- Is team ready for venue ops? → Hire or train
What Success Looks Like
In 12 months:
- Savage Studio is THE name for premium Tampa events
- Running 50+ events/year profitably
- Hosting Tampa's most talked-about podcast
- Operating a network of 300+ promoters
- Generating $75K+/month
- Ready to open PULSE with real data
The flywheel is spinning. Each piece feeds the others. Momentum is unstoppable.
Execute relentlessly. Measure constantly. Adjust quickly.