Naming Architecture — Savage Studio

Brand Hierarchy

SAVAGE STUDIO (Parent Brand)
│
├── Event Series
│   ├── SAVAGE SESSIONS (Monthly flagship)
│   ├── FIRST FREQUENCY (Intimate showcases)
│   ├── THE CONGREGATION (Large-scale quarterly)
│   └── SAVAGE AFTER DARK (Late-night/underground)
│
├── Content/Media
│   ├── SOUND CHECK (Podcast)
│   ├── THE CUT (Artist interview series)
│   ├── SCENE REPORT (Culture coverage)
│   └── TRANSMISSION (Mix series)
│
├── Artist Programs
│   ├── SAVAGE COLLECTIVE (Broader network)
│   ├── THE ROSTER (Core residents)
│   └── FIRST WAVE (Emerging artist program)
│
├── Consulting/B2B
│   └── CULTUR3D BY SAVAGE STUDIO
│
└── Future Venue
    └── [TBD - "THE STUDIO" / "SAVAGE HOUSE"]

---

Event Series Names

SAVAGE SESSIONS

The flagship. Monthly. Full production.

Naming convention: Savage Sessions Vol. 1, Vol. 2, Vol. 3...

Alternative: Themed editions like "Savage Sessions: GENESIS" or "Savage Sessions: SIGNAL"

Vibe: Premium, main stage energy

FIRST FREQUENCY

Intimate. Discovery. 50-100 capacity.

Naming convention: First Frequency 001, 002, 003...

Tagline: "Where Tampa hears it first"

Vibe: Unreleased music, emerging artists, tastemaker crowd

THE CONGREGATION

Big moments. 500+ capacity. Quarterly.

Naming convention: The Congregation: [Theme/Artist Name]

Tagline: "When the city comes together"

Vibe: Milestone events, headline acts

SAVAGE AFTER DARK

Late-night. Underground. Members/invite.

Naming convention: Each one unique — "Savage After Dark: [Location or Vibe]"

Vibe: 2AM-6AM, secret locations, earned access

---

Content Series Names

SOUND CHECK (Podcast)

• Long-form conversations
• "Sound Check with [Guest Name]"
• Weekly or bi-weekly

THE CUT (Short-form)

• 5-10 minute artist spotlights
• "The Cut: [Artist Name]"
• High production, social-first

SCENE REPORT (Journalism)

• Written + video culture coverage
• "Scene Report: [Topic]"
• Positions Savage as authority

TRANSMISSION (Mixes)

• DJ mixes, curated playlists
• "Transmission 001: [DJ Name]"
• SoundCloud/Mixcloud/YouTube

---

Artist Program Names

SAVAGE COLLECTIVE

• Broader network (50-100 artists)
• Benefits: Priority booking, content features
• "Savage Collective Member"

THE ROSTER

• Core residents (5-10 artists)
• Guaranteed slots, profit share
• "Savage Studio Resident"

FIRST WAVE

• Emerging artist development
• 3-6 month program
• "First Wave Artist"

---

One-Off Event Names

For special moments outside regular series:

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Naming Examples

Event Flyers Would Read:

SAVAGE STUDIO PRESENTS
━━━━━━━━━━━━━━━━━━━━━
SAVAGE SESSIONS VOL. 1
featuring
[HEADLINER]
[SUPPORT 1] • [SUPPORT 2]

[Date] • [Venue] • $50

SAVAGE STUDIO PRESENTS
━━━━━━━━━━━━━━━━━━━━━
FIRST FREQUENCY 003
━━━━━━━━━━━━━━━━━━━━━
Where Tampa Hears It First

[Artist 1]
[Artist 2]
[Artist 3]

[Date] • [Venue] • $30

---

B2B Brand

CULTUR3D BY SAVAGE STUDIO

For consulting and venue design services.

Tagline: "Culture by design"

Services:

• Venue programming strategy
• Brand identity for nightlife/hospitality
• Event production consulting
• Artist curation

Logo treatment: "CULTUR3D" with "by Savage Studio" as secondary mark

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Domain Strategy

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Social Handles

Priority:

• Instagram: @savagestudio (or closest available)
• TikTok: @savagestudio
• YouTube: Savage Studio
• SoundCloud: Savage Studio

Secondary (if needed):

• @savagestud.io
• @savstudio
• @savagesessions