Savage Studio — Vision & Strategy

The Mission

Establish Savage Studio as Tampa's premier entertainment ecosystem, building audience, revenue, and credibility to culminate in opening our own venue (PULSE).

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The Problem

Tampa is experiencing rapid growth (15.4% income growth, highest in America) but lacks:

• Premium nightlife experiences ($50+ entry point)
• Cohesive entertainment brands
• Culture-first event production
• Post-3AM entertainment options

The gap isn't venues or talent—it's curation credibility.

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The Solution: Build Before You Build

Rather than raising $1.5M for a venue with no track record, we're building:

1. Audience — Through the podcast (soowhat.now)
2. Promoter Network — Through the promoter app (promote.savagestud.io)
3. Event Track Record — Through ticketed events (savagestud.io)
4. Revenue — Proving the model works before the venue
5. Data — Real numbers to show investors

When we approach investors for PULSE, we show up with:

• 10,000+ podcast listeners
• 300+ active promoters
• 50+ successful events
• $500K+ in ticket revenue
• Proven demand and execution

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The Ecosystem

How It Connects

The Properties

Traffic Flow

Every property drives traffic to every other property:

Podcast → Events:

• Episodes mention upcoming events
• Exclusive presale codes for listeners
• Behind-the-scenes content from events

Events → Podcast:

• Event confirmation emails link to podcast
• Event pages feature podcast episodes
• Post-event recap episodes

Promoters → Both:

• Promoters share event links (tracked)
• Promoters share podcast (audience growth)
• Leaderboards create competition

Dashboard → Everything:

• Single view of all metrics
• Identifies what's working
• Informs strategy decisions

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The Phases

Phase 1: Activate (Now - Month 3)

Goal: Prove we can execute

• Launch promoter network (20+ active)
• Throw first 4 events at partner venues
• Launch podcast with consistent episodes
• Build brand recognition in Tampa/Ybor

Success Metrics:

• 2 events/month
• 150 avg attendance
• 20 active promoters
• 1K podcast downloads/month
• $5K monthly revenue

Phase 2: Establish (Month 3-6)

Goal: Create consistency and growth

• Weekly events
• Residency at 1-2 venues
• Promoter payouts flowing
• Podcast audience growing

Success Metrics:

• 8 events/month
• 250 avg attendance
• 100 active promoters
• 10K podcast downloads/month
• $25K monthly revenue

Phase 3: Prove (Month 6-12)

Goal: Build investor-ready track record

• Track record of 50+ successful events
• Audience size documented and growing
• Promoter network scaled
• Financial model validated with real data

Success Metrics:

• 12+ events/month
• 400 avg attendance
• 300 active promoters
• 50K podcast downloads/month
• $75K monthly revenue

Phase 4: PULSE (Month 12+)

Goal: Open our own venue

• Investor presentations with real data
• Venue acquisition/buildout
• Existing audience ready for day one
• Promoter network ready to activate

The Advantage:

• We don't open cold—we have an audience
• We don't guess at pricing—we have data
• We don't hope for promoters—we have a network
• We don't pitch hypotheticals—we show track record

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The Tampa Opportunity

Market Facts

• Population: 400K+ (metro: 3.2M)
• Median age: 35.6 years
• 21-34 age group: 31.1% of population
• Income growth: 15.4% (highest in US)
• Tourism: $1.2B hotel revenue annually
• Conventions: 540+ annually

Competitive Landscape

• Club Skye: Declining
• Czar: Closed (2013)
• Most venues: $10-25 entry, commodity experience
• Gap: No $50 premium experience

Our Position

• Premium positioning ($50 entry)
• Experience-driven (not just a club)
• Culture-first (podcast, content, community)
• 16-hour revenue model (after-hours kratom/kava opportunity)

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The PULSE Endgame

PULSE is not just a venue—it's the culmination of everything we build:

Dual Revenue Model:

• Traditional nightclub: 10PM - 3AM (alcohol)
• After-hours tea room: 3:30AM - 6AM (kratom/kava, no liquor license needed)

Competitive Moat:

• Legal monopoly on post-3AM entertainment
• 16 operating hours vs competitors' 5
• 43% more revenue potential
• Existing audience and promoter network

Financial Targets:

• Break-even: 175 people/night
• Target capacity: 60-80%
• Projected IRR: 36%
• Payback: 24-30 months

See /docs/venue/ for complete PULSE documentation.

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Why This Works

Unfair Advantages

1. Technical Capability

   • Build our own ticketing (save $300-500/event vs Eventbrite)
   • Build our own promoter tracking
   • Build our own dashboard
   • Move fast, iterate constantly

2. Network Depth

   • Star's deep connections to Tampa's DJ and artist community
   • Podcast team ready (So What?)
   • Tampa/Ybor scene relationships across all founders
   • Investor relationships (Star's family potential venue investors)

3. Speed & Focus

   • No bureaucracy
   • Can execute in days, not months
   • 100% focused on this

4. The Ecosystem Effect

   • Each property amplifies the others
   • Audience compounds
   • Data proves everything
   • Risk reduces over time

Risk Mitigation

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The Ask (Current)

Phase 1 needs:

• $2-3K float for first venue rental
• Partner's DJ connections activated
• Team executing their roles
• Consistent weekly effort

No outside investment needed until Phase 4. We prove everything with hustle first.

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Success Definition

In 12 months, Savage Studio is:

• The name people think of for premium Tampa events
• Running 12+ events/month profitably
• Hosting Tampa's most talked-about podcast
• Operating a network of 300+ active promoters
• Generating $75K+/month in revenue
• Ready to open PULSE with real data backing every decision

The footprint we leave:

• Every property links to every other
• Anyone who touches one, discovers all
• The ecosystem is inescapable
• Tampa knows Savage Studio

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This is not a business plan—it's a movement. Execute relentlessly.