Event Types — Savage Studio
Event Portfolio Overview
| Tier | Event | Capacity | Price | Frequency | Margin |
|---|
| 1 | Savage Sessions | 300-400 | $50 | Monthly | 25-30% |
| 2 | First Frequency | 50-100 | $30 | 2-3x/month | 15-20% |
| 3 | Ybor House Sessions | 30-50 | Free-$10 | Weekly | Brand building |
| 4 | The Congregation | 500-800 | $60-75 | Quarterly | 20-30% |
| 5 | Private/Corporate | Varies | $10-25K flat | As booked | 30-40% |
Tier 1: SAVAGE SESSIONS (Flagship)
The main event. Our signature.
Format
- Venue: Warehouse, gallery, unique space
- Talent: Headliner + 2-3 support acts
- Production: Full sound, lighting, visuals
- Vibe: Premium, curated, intentional
Specifications
| Attribute | Details |
|---|
| Capacity | 300-400 |
| Ticket Price | $50 GA, $75+ VIP |
| Target Revenue | $15,000-20,000 |
| Target Profit | $4,000-7,000 |
| Frequency | Monthly |
Who Attends
- 25-40 year olds
- Culture-seekers who care about quality
- $75K+ income
- Will share on social media
Timeline
- 6 weeks: Venue + headliner locked
- 4 weeks: Marketing launch
- 2 weeks: Support acts confirmed
- 1 week: Production finalized
- Day of: Execute
Tier 2: FIRST FREQUENCY (Discovery)
Intimate listening sessions. Where we find new talent.
Format
- Venue: Small gallery, speakeasy, Ybor house
- Talent: Emerging artists, unreleased music
- Production: Quality sound, minimal staging
- Vibe: Discovery, insider, special
Specifications
| Attribute | Details |
|---|
| Capacity | 50-100 |
| Ticket Price | $30 |
| Target Revenue | $2,500-3,000 |
| Target Profit | $400-600 |
| Frequency | 2-3x per month |
Who Attends
- Music heads
- Industry people
- Artists checking out peers
- Tastemakers
Purpose
- Test new artists before bigger stages
- Build intimate community
- Create content
- Develop our roster
Tier 3: YBOR HOUSE SESSIONS (Community)
Our living room. Community building.
Format
- Venue: Ybor house (team-owned)
- Talent: Friends, residents, open format
- Production: Our equipment (DDJ-FLX4, Harbinger speakers)
- Vibe: After party, community, authentic
Specifications
| Attribute | Details |
|---|
| Capacity | 30-50 |
| Price | Free / $10 suggested |
| Revenue | Minimal / not the point |
| Frequency | Weekly or as needed |
Purpose
- Build community between events
- Content creation (podcast, photos, video)
- Test DJs before booking
- After party extension
- Team bonding
How To Use It
Tier 4: THE CONGREGATION (Quarterly)
Big moments. When we go all out.
Format
- Venue: Large warehouse, outdoor, multi-room
- Talent: National headliner + full lineup
- Production: Major production, multiple stages
- Vibe: Festival-lite, cultural moment
Specifications
| Attribute | Details |
|---|
| Capacity | 500-800 |
| Ticket Price | $60-75 GA, $100+ VIP |
| Target Revenue | $35,000-50,000 |
| Target Profit | $7,000-15,000 |
| Frequency | Quarterly |
When
- NYE
- Summer Solstice
- Major announcements
- Anniversary events
Who Attends
- Everyone from other tiers
- Plus: Bigger spenders, tourists, major fans
Tier 5: PRIVATE / CORPORATE
B2B money. They pay, we produce.
Format
- Client: Brands, corporations, private parties
- Venue: Their choice or our recommendation
- Talent: Per brief
- Production: Custom to needs
Specifications
| Attribute | Details |
|---|
| Capacity | Varies |
| Price | $10,000-25,000 flat |
| Margin | 30-40% |
| Frequency | As booked |
Clients
- Brands launching products
- Corporate events
- Private parties
- Real estate activations
Services Included
- Event design and production
- Talent booking
- Vendor coordination
- Day-of management
- Photo/video optional
Event Selection Matrix
When to do Savage Sessions
- We have a strong headliner available
- Venue can handle 300+ safely
- 6+ weeks lead time
- Marketing budget available
When to do First Frequency
- Testing new artist
- Building specific community
- Need content quickly
- Lower risk trial
When to do Ybor House
- After party needed
- Podcast recording
- Small gathering
- Community building
When to do The Congregation
- Milestone moment
- Major artist available
- 10+ weeks lead time
- Sponsor potential
When to do Private
- Client approaches us
- Good money (>$10K)
- Doesn't conflict with our events
- Aligns with brand
Event Branding Consistency
Every Event Must Have
Photography Style
- High contrast
- Dark/moody palette
- Natural moments over posed
- Energy and movement
Video Style
- Cinematic when possible
- Quick cuts for social
- Good audio always