Content Strategy — Savage Studio
Content Mission
Establish Savage Studio as Tampa's cultural authority through consistent, high-quality content that showcases our events, artists, and community.
Content Pillars
1. Event Documentation
- Professional photos from every event
- Video highlights (30-60 sec)
- Artist sets (audio/video clips)
- Crowd moments
2. Artist Spotlights
- The Cut interview series
- Behind-the-scenes with performers
- DJ practice/studio sessions
- Artist announcements
3. Scene Coverage
- Tampa culture commentary
- Venue features
- Scene Report written pieces
- Industry insights
4. Community
- Team behind-the-scenes
- Ybor house content
- Promoter highlights
- Fan features
Platform Strategy
Instagram (Primary)
Handle: @savagestudio (or best available)
Content Mix:
- 50% event content (before/during/after)
- 25% artist content
- 15% community/BTS
- 10% announcements
Posting Frequency:
- Feed: 3-4x/week
- Stories: Daily during event weeks
- Reels: 2x/week
Content Types:
- Carousel posts (event photos)
- Reels (event highlights, artist clips)
- Stories (BTS, day-of, community)
- Lives (during events, with artists)
TikTok (Growth)
Handle: @savagestudio
Content Focus:
- Event highlights (15-30 sec)
- Behind-the-scenes moments
- Artist content that feels native
- Trending audio when relevant
Posting Frequency:
- 4-5x/week
- Test and iterate
YouTube (Long-form)
Channel: Savage Studio
Content Types:
- Sound Check podcast (weekly/bi-weekly)
- Full artist sets (with permission)
- Event documentaries
- The Cut interview series
Posting Frequency:
- 1-2x/week
- Podcast + one other
SoundCloud/Mixcloud (Audio)
Account: Savage Studio
Content:
- Transmission mix series
- Live event recordings
- Artist guest mixes
Content Calendar Template
| Day | Instagram Feed | Stories | Other |
|---|---|---|---|
| Mon | — | BTS content | — |
| Tue | Artist feature | — | YouTube upload |
| Wed | — | — | Podcast record |
| Thu | Vibe post | — | — |
| Fri | Event promo | Event countdown | — |
| Sat | — | Event day stories | — |
| Sun | Recap/rest | — | — |
Sound Check Podcast
Format: Long-form conversations (45-90 min)
Guests:
- Tampa artists
- Venue owners
- Culture makers
- Touring artists (when in town)
Distribution:
- YouTube (video)
- Spotify
- Apple Podcasts
- SoundCloud
Recording:
- Location: Ybor house
- Equipment: Rode wireless mics, Canon T2i
- Setup: Two-camera if possible
Episode Structure:
- Cold open (interesting clip)
- Intro + guest intro
- Main conversation
- Rapid fire / fun segment
- Where to find them
The Cut (Short Interview Series)
Format: 5-10 minute artist spotlights
Structure:
- Who are you?
- How'd you get here?
- What's your sound?
- What's next?
Visual Style:
- Studio setting or on-location
- Clean, professional
- Brand colors in graphics
Distribution:
- YouTube
- Instagram Reels (cut downs)
- TikTok (cut downs)
Content Production Workflow
Before Every Event
- Create event announcement post
- Artist spotlight posts (each performer)
- Venue tease (if unique location)
- Countdown stories
During Event
- Story updates throughout night
- Quick phone videos for next-day content
- Professional photographer captures
After Event
- Same-day: Stories recap
- Day 2: Teaser reel
- Day 3-7: Carousel post (professional photos)
- Week 2: Full highlight video
- Ongoing: Distribute sets/clips
Equipment We Own
| Equipment | Use |
|---|---|
| Canon T2i Rebel (Magic Lantern) | Photo/video |
| Rode Wireless Mic Kit | Podcast, interviews |
| Pioneer DDJ-FLX4 | DJ content |
| Harbinger Speakers | Event audio, house sessions |
Canon T2i Settings:
- 1080p, 24fps for film look
- Manual mode for low light
- Magic Lantern for extended recording
Content From Ybor House
The house is a content studio. Use it.
Ideas
- Podcast episodes
- Artist interviews on the couch
- DJ practice sessions
- After party moments (curated)
- Day-in-the-life content
- Team planning sessions
- Equipment demos
First Ybor House Shoot
- Date: [This week]
- Goal: 10 photos, 3 video clips, 1 podcast pilot
- Who: Whoever's available
Visual Standards
Photography
- High contrast
- Dark/moody palette
- Natural moments over posed
- Energy and movement
Video
- Cinematic when possible
- Quick cuts for social
- Good audio always
Graphics
- Clean, readable
- Consistent fonts
- Dark backgrounds
- Savage Studio branding visible
Tools
| Tool | Purpose |
|---|---|
| Canon T2i | Photo/video capture |
| Rode mics | Audio |
| CapCut / Premiere | Video editing |
| Canva / Photoshop | Graphics |
| Later / Native | Scheduling |
| Linktree | Bio links |
Metrics to Track
| Metric | Target |
|---|---|
| Instagram followers | 500 before Event 1, 2K by Month 3 |
| Engagement rate | 5%+ |
| YouTube subscribers | 500 by Month 6 |
| Podcast downloads | 100 per episode by Month 3 |
| Website traffic | 1K/month |
Content Rules
Do:
- Post consistently
- Show energy and movement
- Feature the community
- Maintain quality over quantity
Don't:
- Over-filter
- Use stock content
- Post without intention
- Ignore comments/DMs