Visual Guidelines — Savage Studio

Brand Identity

Logo Usage

• Primary: Full "SAVAGE STUDIO" wordmark with gradient
• Secondary: "SS" monogram
• Clearspace: Minimum 20% of logo width on all sides

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Color Palette

Brand Colors

Background Colors

Text Colors

Semantic Colors

Gradients

Primary Gradient:

background: linear-gradient(135deg, #C9A962 0%, #D4AF37 50%, #B5956B 100%);

Text Gradient:

background: linear-gradient(135deg, #C9A962 0%, #D4AF37 50%, #B5956B 100%);
-webkit-background-clip: text;
-webkit-text-fill-color: transparent;

CSS Variables

:root {
  /* Brand */
  --color-primary: #C9A962;
  --color-primary-hover: #D4AF37;
  --color-accent: #B5956B;

  /* Backgrounds */
  --color-bg: #0A0A0A;
  --color-bg-elevated: #141414;
  --color-bg-subtle: #1C1C1C;
  --color-border: #2A2A2A;

  /* Text */
  --color-text: #F5F5F5;
  --color-text-muted: #A0A0A0;
  --color-text-subtle: #6B6B6B;

  /* Semantic */
  --color-success: #10B981;
  --color-warning: #F59E0B;
  --color-error: #DC2626;
}

---

Typography

Font Stack

Type Scale

Headline Treatment

• Bold weight
• Title case or ALL CAPS for impact
• Letter spacing: -0.02em for large headlines
• Champagne/Gold gradient for hero text

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Photography Style

Event Photography

Technical:

• High contrast
• Deep blacks preserved
• Champagne/gold highlights when possible
• Low-light capable (ISO 1600-6400)

Composition:

• Capture energy and movement
• Natural moments over posed
• Crowd perspective + artist perspective
• Include venue/space context
• Dramatic lighting preferred

Subjects:

• Artists performing
• Crowd reactions (genuine)
• Production elements (lights, DJ booth)
• Candid community moments
• VIP experiences

Portrait Photography

Style:

• Dark background (Obsidian or Onyx)
• Dramatic side lighting
• Authentic expression
• Champagne/gold accent lighting when possible

Use for:

• Artist features
• Founder/Partner photos
• Team photos
• Promoter spotlights

Avoid

• Over-saturated colors
• Heavy Instagram filters
• Fake candids
• Poor lighting
• Cluttered compositions
• Generic stock photos

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Video Style

Event Highlights

Length: 30-60 seconds (social), 2-3 minutes (YouTube)

Elements:

• Quick cuts synchronized to beat
• Mix of wide shots + close-ups
• Audio from actual event
• Minimal text overlays
• Champagne color grade

Pacing:

• Open with strongest moment
• Build energy through middle
• End on emotional high

Documentary/Long-form

Length: 5-15 minutes

Elements:

• Interviews with natural audio
• B-roll of events/spaces
• Story arc (setup, journey, payoff)
• Branded graphics for transitions
• Consistent color treatment

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Graphic Design

Event Flyers

Layout:

SAVAGE STUDIO PRESENTS
━━━━━━━━━━━━━━━━━━━━━
[EVENT NAME]
featuring
[HEADLINER - largest, champagne]
[Support 1] • [Support 2]

[Date] • [Venue] • [Price]

Requirements:

• Savage Studio logo top or bottom
• Series branding prominent
• Date, venue, price clearly visible
• Artist names in visual hierarchy
• Dark background (Obsidian)
• Champagne accent on key elements

Social Graphics

Instagram Post:

• Square (1080x1080) or Portrait (1080x1350)
• Text readable at thumbnail size
• Brand colors (Champagne/Gold on Obsidian)
• Logo subtle but present

Instagram Story:

• 1080x1920
• Key info in center third (safe zone)
• Interactive elements when possible
• Consistent visual treatment

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Digital Assets

Website

Aesthetic:

• Dark theme (Obsidian background)
• Minimal, clean layout
• Champagne accents on CTAs
• Fast loading
• Mobile-first

Elements:

• Hero with current/next event
• Event calendar
• About section
• Artist roster
• Contact/booking

Email

From name: Savage Studio Template: Dark theme matching website Accent: Champagne for buttons/links Tone: Insider, exclusive, not salesy

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Merchandise (Future)

Products

• T-shirts (black with gold print)
• Hoodies (black with embroidered logo)
• Hats (snapback, dad hat styles)
• Stickers (die-cut logo)
• Posters (event-specific)

Design Rules

• Logo prominent but tasteful
• Quality blanks (Comfort Colors, etc.)
• Limited runs create scarcity
• Event-specific designs drive urgency
• Always dark base colors

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Brand Applications

Event Production

Stage:

• Branded backdrop (logo + gradient)
• Logo on DJ booth/stand
• Champagne/gold lighting accents

Entry:

• Branded signage
• Professional check-in setup
• Wristbands with branding (larger events)

Print

Business Cards:

• Black card stock
• Champagne foil logo
• Minimal info (name, title, contact)

Posters:

• Event-specific design
• QR code to tickets
• Clear date/venue/price
• Premium paper stock

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What To Avoid

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Asset Management

Storage: Google Drive / Synology NAS

Folder Structure:

/savage-studio-assets/
├── /logos/
│   ├── /primary/
│   ├── /secondary/
│   └── /variations/
├── /photos/
│   ├── /events/[date-event-name]/
│   ├── /artists/
│   └── /team/
├── /videos/
│   ├── /events/
│   └── /social/
├── /graphics/
│   ├── /flyers/
│   ├── /social/
│   └── /templates/
└── /brand/
    ├── /guidelines/
    └── /press-kit/

Naming Convention: [date]-[project]-[type]-[number].ext

Example: 2024-12-15-savage-sessions-vol1-photo-001.jpg